Senior Product Designer

• Led the design, from conception to execution, for Network Detection and Response (NDR) and threat-hunting solutions, enhancing user experience across 3 distinct cybersecurity products.
• Drove the pivot of a high-risk project lacking data support by designing and executing a data-driven research strategy, conducting 30+ user interviews, and gathering 1,000s of insights across 4 stages.
• Guided end-to-end design solutions for a security product, emphasizing user-centric redesign and clear metrics.
• Integrated a complex product into a new platform, coordinating with stakeholders and cross-functional teams, and led assumption audits and focused product discovery, culminating in user-tested prototypes.
• Managed integration with complementary tools, focusing on user data, insights, and advanced search capabilities.
• Orchestrated workshops and brainstorming sessions, enhancing team collaboration and stakeholder engagement through effective communication and creative thinking.
• Leveraged qualitative and quantitative data from various studies to inform design strategies, ensuring decisions were grounded in user feedback and analytical findings.
• Provided mentorship to three designers, fostering professional growth by sharing knowledge, facilitating project involvement, and encouraging a collaborative team environment.

Product Designer II

• Developed automation tools to optimize small business operations, focusing on improving lead conversion and streamlining sales processes in collaboration with a multidisciplinary team.
• Implemented a user research framework, including interviews and persona development, to deeply understand user needs and map the user journey.
• Crafted detailed information architecture, ensuring intuitive user workflows and coherent feature documentation for enhanced user navigation.
• Defined and refined the design system for a new suite of products, establishing scalability in the design approach.
• Applied user-centered design principles to develop accessible wireframes and prototypes.
• Utilized data analysis tools to dissect user behavior, employing a systematic approach to combine insights on Miro for strategic planning.
• Adopted agile methodologies, prioritizing product enhancements based on user feedback and business objectives for streamlined development cycles.

Design Lead | product Designer

• Provided leadership focused on product excellence, coordinating team activities towards strategic goals to enhance stakeholder engagement and propel the team's vision forward.
• Spearheaded product discovery initiatives, employing strategic frameworks and collaborative tools to refine the team's design and discovery processes.
• Ensured high product design and usability standards, leading customer interviews to gather crucial insights for informed product development.
• Navigated an Agile environment, working with cross-functional teams to address user challenges through coordinated efforts and shared objectives.

Lead Web Designer

• Directed design projects from concept to launch, specializing in creating responsive, visually engaging websites that effectively communicated client brands.
•Facilitated brainstorming workshops for initial project ideas, promoting a teamwork-driven space for developing creative concepts and outlining brand strategies.
•Designed and implemented websites focusing on modern aesthetics and responsiveness, ensuring optimal UX across devices.

Principal UX/UI Designer

• Oversaw design projects for a diverse client base, establishing brand identities and creating digital assets that enhanced user engagement and brand perception.
• Managed the design process for web and mobile applications, ensuring user-centric principles guided visual and interactive elements for compelling and memorable digital experiences.
• Provided front-end development and maintenance to various environments, applying a sharp eye for design to enhance website and app functionality and user satisfaction.